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At Krupka Dental Associates, we understand that using the right oral care products can make a big difference in your healthy smile. Modern day marketing messages have a tendency to use invasive language and flashy graphics to promote products that will turn a profit. Unfortunately, some of the messages attached to certain oral hygiene products have a tendency to overpromise and underdeliver.

To counter dubious marketing claims, the American Dental Association instituted their Seal of Acceptance program in 1931. The program’s rigorous guidelines help to establish industry standards for the safety and effectiveness of oral hygiene products.

A product’s participation in the program is voluntary. If a manufacturer wants to display the ADA Seal of Acceptance on the product they must first submit it to the ADA for testing and research.  Only after the product has met the rigorous guidelines will it earn the right to portray the Seal of Acceptance on the label and be indexed on the ADA site.

When you use a product which carries the ADA Seal, you can be confident that the product will do what it claims it will. This is important for you and your family as you do your part to ensure healthy smiles.

If you have any questions about the safety and effectiveness of the oral hygiene products your family uses, you can always call our team at Krupka Dental Associates in Kaukauna, Wisconsin at 920-766-1122. We are happy to give you recommendations for a healthy, beautiful smile!